How to Build an Email List: 6 Step Simple Guide for Beginners
Introduction
If you’re wondering How to Build an Email List, you’ve come to the right place! Building an email list is essential for staying connected with people who care about what you offer. Don’t worry if you’re new to this—let’s dive into how to build an email list step-by-step so you can start growing your list today.
1. Decide on Your Lead Magnet
When learning how to build an email list, you need to start by having something to offer in return. This is known as a lead magnet. Your lead magnet should be something that your audience finds useful or exciting.
Ideas for Lead Magnets:
- Free eBook: Share valuable tips or information related to your niche.
- Exclusive Checklist or Template: Offer a handy tool that solves a specific problem.
- Discount or Coupon: Provide a special deal for new subscribers.
- Free Course or Webinar: Give access to an educational resource.
If you need more ideas, see this article for Lead Magnet Examples for some inspiration.
2. Create a Free Account
You’ll need an email marketing tool to manage your list and send emails. Sign up for Systeme.io, a tool designed to help you with how to build an email list.
- Sign Up: Create your free Systeme.io account here.
3. Build a 2-Step Funnel
To succeed in how to build an email list, create a 2-step funnel for your email list. Follow these simple steps:
- Go to the “Funnels” Tab: Start by opening your Systeme.io dashboard and clicking on the “Funnels” tab.
- Create a New Funnel: Click on the “+ Create” button to begin setting up your funnel.
- Name and Set Up Your Funnel: Choose a name for your funnel, pick a domain name if needed, and select your currency.
- Select Funnel Type: Choose the “Build an Audience” option. This type is perfect for growing your email list and includes an Opt-in Page and a Thank You Page.
- Add Your Pages: Select a page for your optin from the templates and select a thank you page. Your funnel will automatically include an Opt-in form for collecting email addresses and a Thank You Page to acknowledge new subscribers and provide their lead magnet.
By completing these steps, you’ll have a 2-step funnel ready to start capturing emails! If you need any help there are easy help guides with images to guide you in the help section. Just click on help and type in the search field: create a funnel.
4. Creating an Email Campaign is essential in How to Build an Email List
Set up your email campaign to keep your subscribers engaged:
- In Systeme.io: Navigate to the “Campaigns” section and set up a new campaign. Start with a welcome email that:
- Thanks them for signing up.
- Provides access to the lead magnet.
- Sets expectations for future emails.
Send Great Emails
Another part of how to build an email list, is knowing what emails to write. Once people are on your list, it’s important to send them emails they’ll love. Here’s how to create engaging emails:
- Personal Touch: Use their name and send content that’s relevant to them.
- Be Helpful: Share useful tips, updates, or special offers that they’ll enjoy.
- Clear Instructions: Tell them exactly what to do next, whether it’s reading a blog post or checking out a special deal.
Automate Your Emails
Learning how to build an email list also means understanding how to automate the email process. This helps you send messages without having to do it manually. Here’s what you can automate:
- Welcome Emails: Send a friendly message to new subscribers, introducing them to your brand.
- Follow-Up Emails: Automatically send emails based on what subscribers do, like making a purchase or leaving items in their cart.
Systeme.io makes it easy to set up these automated emails.
5. Promote Your Lead Magnet
To maximise the effectiveness of How to Build an Email List, actively promote your lead magnet.
- Share on Social Media: Post about your lead magnet on your social media profiles and include a link to your opt-in form.
- Include in Blog Posts: Mention your lead magnet in your blog posts and add a link to your sign-up form.
6. Check Your Results
Regularly checking your results helps improve your strategy for How to Build an Email List:
- Open Rates: See how many people open your emails. If it’s low, try making your subject lines more interesting.
- Click Rates: Check how many people click on links in your emails. If this is low, make your calls-to-action more appealing.
- Conversions: Measure how many people take the action you want, like buying something or signing up for an event.
Use the reports from Systeme.io to see how your emails are performing and make any needed adjustments.
By following these steps, you’ll be well on your way to creating a successful email list. Start small, try different methods, and keep improving as you go.
Remember, every great journey begins with a single step—or in this case, a single signup form. Happy email list building!
What is email marketing?
Email marketing is like sending a friendly letter straight to someone’s inbox. It’s a way to connect directly with your audience, sharing valuable information, offers, and updates that they’ll appreciate.
Why should I build an email list?
Building an email list is crucial because it lets you connect directly with your audience and stay in touch, even if you lose access to social media. Email marketing offers direct communication, boosts engagement, and ensures you’re always able to reach your subscribers.
How do I set up my email marketing platform?
To get started with your email marketing platform, sign up for a free tool like systeme.io. Head to the “Emails” section and create the types of email marketing campaigns you want. Voila, you are done.
What are lead magnets and how do they work?
Lead magnets are valuable freebies offered in exchange for someone’s email address. They draw in potential subscribers by offering something useful that makes them want to join your list.
How can I promote my email list on social media?
Promote your email list on social media by optimising your profiles with clear calls-to-action, sharing engaging content that invites sign-ups, using stories and live sessions, pinning relevant posts, and joining groups related to your niche.
What tips can help me write engaging email content?
To craft engaging email content, focus on writing catchy subject lines that grab attention, personalise your emails to make them feel conversational, and maintain regular communication with your subscribers to keep them hooked.
